Indico Data releases industry-first large language model benchmark for document understanding tasks
Learn More
  Everest Group IDP
             PEAK Matrix® 2022  
Indico Named as Major Contender and Star Performer in Everest Group's PEAK Matrix® for Intelligent Document Processing (IDP)
Access the Report


How generative AI is revolutionizing insurance: A conversation with Indico’s CEO and Microsoft’s AI expert

November 13, 2023 | Artificial Intelligence, Insurance

Back to Blog

The insurance industry is on the brink of a remarkable transformation, with generative AI emerging as a pivotal force reshaping how insurance companies operate and make decisions. In a recent webinar, Tom Wilde, CEO of Indico, sat down with Jim DiMarco from Microsoft, to discuss the challenges and opportunities presented by generative AI in the insurance sector. Our discussion revolved around Microsoft’s extensive history with AI, the democratization of AI technology, and the impact of AI on the insurance industry.

Related content: Safe and Secure: How Generative AI Empowers Insurers to Drive Efficiency without Compromising Security


Microsoft’s history with AI


Microsoft’s journey into the world of AI dates back to the early ’90s when Bill Gates established Microsoft Research, a division dedicated to exploring the possibilities of teaching machines to learn. Over the years, Microsoft ventured into machine learning, artificial intelligence, and, most recently, generative AI. Three pivotal factors have been the driving force behind the rapid ascent of generative AI:

  1. Cheaper Computing Power: The advent of affordable cloud computing has significantly lowered the barrier to entry, making complex AI models more accessible to a broader audience. This affordability has democratized AI and enabled both startups and established companies to leverage this technology effectively.
  2. Data Availability: The abundance of data has become the cornerstone of AI’s effectiveness. With vast amounts of data readily available, the training of AI models has become more extensive and powerful.
  3. Advancements in AI Technology: Innovative models like GPT-3 and GPT-4 have set new industry standards. These models, with their remarkable language generation capabilities, have made generative AI an enticing technology for a wide range of applications.


The democratization of AI technology


We started this Indico journey in a college dorm room and have now become a prominent player in the generative AI field. We’ve made groundbreaking contributions, such as creating the DC Gans paper, which laid the foundation for generative AI technology. Our primary goal is to democratize AI for business users by reducing the amount of training data needed and providing a user-friendly interface for building custom machine learning models. This approach greatly speeds up the model training process, making AI accessible to a wider range of organizations and enabling them to unlock its full potential.

Related content: Unstructured Unlocked episode 22 with Jim DeMarco, Director of Insurance Strategy at Microsoft


AI and the insurance industry


The insurance industry faces significant challenges, including escalating costs, changing customer expectations, and the growing need for efficiency and automation. To address these issues, companies like Microsoft and Indico are simplifying the adoption of AI for end-users and addressing the complexities of handling vast volumes of data in the insurance sector. Generative AI has emerged as a key enabler, streamlining tasks such as processing large volumes of emails, reducing human effort, and minimizing errors.

Wilde and DiMarco also highlighted the critical importance of ensuring the safety and security of AI, especially when dealing with historical data. Insurance companies possess invaluable legacy data, which is often unstructured and challenging to work with. Generative AI solutions help actuaries efficiently process this data, improving the accuracy of risk models and pricing.

Trustworthiness and governance emerged as central themes, with the need for users to evaluate and explain AI-generated outputs. Implementing guardrails and responsible AI practices is crucial, with a focus on eliminating bias in data and enhancing decision-making with human supervision. According to Wilde, you cannot underestimate the human-in-the-loop.

Related content: Microsoft expert expounds on keys to success with AI technology in insurance


Evolution of generative AI


Generative AI has the potential to revolutionize various industries, including insurance. As it matures and its applications expand, it will play an increasingly vital role in enhancing decision-making processes.

The conversation between Tom Wilde and Jim DiMarco provides profound insights into the transformative potential of generative AI in the insurance industry. Responsible use, human oversight, and robust governance are essential to harness the technology effectively and address biases in data.

Generative AI’s role in enhancing efficiency, accuracy, and decision-making processes is undeniable, and its continuous evolution is set to shape the future of insurance and numerous other sectors. As we move forward, the insurance industry, alongside companies like Microsoft and Indico, is positioned to embrace a new era of AI-driven innovation.


Check out the full webinar on-demand.

Subscribe to our LinkedIn newsletter.


Increase intake capacity. Drive top line revenue growth.


Get started with Indico

1-1 Demo



Gain insights from experts in automation, data, machine learning, and digital transformation.

Unstructured Unlocked

Enterprise leaders discuss how to unlock value from unstructured data.

YouTube Channel

Check out our YouTube channel to see clips from our podcast and more.
Subscribe to our blog

Get our best content on intelligent automation sent to your inbox weekly!