Everest Group IDP
             PEAK Matrix® 2022  
Indico Named as Major Contender and Star Performer in Everest Group's PEAK Matrix® for Intelligent Document Processing (IDP)
Access the Report

BLOG

How Machine Learning is Shaping Digital Marketing

June 6, 2016 | Business, Image Data Use Case, Text Data Use Case

Back to Blog

Last week Dan Kuster held a workshop at General Assembly Boston on how machine learning is changing — and improving — the way digital marketers do their jobs. Video and slides below.

Overview

Machine learning allows a marketer to target people based on an actual understanding of their interests, habits, and personality, rather than typical demographic data. To get more concrete here, machine learning lets you say: I want to target people that have posted a picture of a guitar in the last three months, or: I want to target people with the INTP personality type that posted something angry about Bernie Sanders recently.
It also allows marketers to look strategically at the content they use to engage their audience and reflect on what works and what doesn’t work in a scientific way. If you make 30 posts with very different engagement rates, you can use your own intuition, but then also scientifically vet the wording of your message to get a sense ahead of time about how engaging it may be.
 

 
Ask indico's ML team

Automate your most complex unstructured document workflows

Get started with Indico

Interactive demo

Transform your own unstructured documents with our OOTB models

Live Demo

Explore firsthand the value the Indico Platform delivers

Talk with us

Discuss how the Indico Platform can help you tackle your unstructured data problems

Resources

Blog

Gain insights from experts in automation, data, machine learning, and digital transformation.

Unstructured Data Explained

Answers to the most complex questions in unstructured data.

CTO Corner

An accumulation of content straight from our co-founder and CTO.

Unstructured Unlocked

Enterprise leaders discuss how to unlock value from unstructured data.
Subscribe to our blog

Get our best content on intelligent automation sent to your inbox weekly!